In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
So, what is a topical map exactly? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Use tools like Google Keyword Planner here or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.